News

news - not as social as one would think

Dave

01 Apr 2012 — 1 min read

Some 32% of readers get their news from Google or some other search engine

It’s a close follower to the 36% that go directly to a news-media-site or app, but it still exceeds the 29% share held by news aggregators or, as the Pew Research Center likes to call them, news organizers.

None of these numbers, however, begin to approximate the influence held by Twitter or Facebook. That’s because Pew found only 9% of digital readers get their news through Facebook or Twitter recommendations. Writes Pew, “social media news consumption is supplemental.”

If Twitter and Facebook are the future of news, it’s not a little of an understatement to say the future is not evenly distributed.

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